Friday, December 04, 2009
It's a blog post about Tiger Woods. Feel free to turn the channel if you're tired of hearing it.
I just felt the need to share where I stand on one aspect of this increasingly weird/sad situation.
You know, because everyone has been waiting to know where I stand.
I hear a lot A LOT of people say that it's none of the public's business. And maybe there is some truth to that. I think for the sake of his wife, and certainly his babies, some of the more embarrassing details should be left private.
But, what was Tiger Woods expecting to happen when he was running around with fame hounds and hangers on? Did he think that cocktail waitresses who audition to be on reality tv shows were the model for discreet living?
But here's why I think we, as the "public" are owed some sort of explanation: Tiger Woods has built himself as a brand. Not just a small brand. A billion dollar industry. He's not just some guy who is good at golf. He has made himself a brand that sells and sells and sells. And he built that brand on the image of himself as a "good guy." He wasn't a crazy party guy. He didn't seem have lots of random Playboy type girlfriends. He loved his dad and mom. He has a great smile. And he capitalized on that image, to the fullest extent.
My kids eat Stonyfield organic yogurt (I know, insert eye roll here...and stay with me, I have a point). Stonyfield sells itself on using only natural ingredients, natural sugars and pro-biotics. If I found out that actually, Stonyfield was full of crap. That is was worse for you than Trix yogurt, which glows. That it is no way healthy and that, in fact, you would be better off not eating it...wouldn't I have a right to an explanation as to why I was misled?
I think you can see where I'm going with this.
Tiger Woods, you owe the public an explanation. We deserve to know why you are so messed up, why you lied about who you were (were you just in that much denial or were you lying to make more money?), and why in your public statement, you spend one paragraph talking about how you messed up and the rest talking about how bad the media is. Maybe you should address that to your girlfriend who seems to have no trouble talking or releasing disgusting texts that you sent to her.
So that's where I stand. I don't know how they'll work it out. But I do know that you can't sell your image to the tune of a billion dollars and then expect people to butt out when you want them too. It just doesn't work that way.